Maison Kitsune

Kitsune is the brainchild of Gildas Loaec and Masaya Kuroki, create a structure that would combine all the things they were into - clothes, image and music. Maison Kitsune, their clothing line, is inspired by Californian melding and a West Coast relaxed surfer vibe with preppy, classic shapes. This French fashion house creatively tweeks aristocratic pieces, such as a tweed (whose fabric comes from the same house as Chanel's) bracelet length jacket, or the sly fox mascot which adorns their classic shirts and sweaters.